RoarHaul started with a problem we kept reading about. Under almost every video of a dinosaur carrier truck, grandparents were saying the same thing: the ad made it look huge, and the box that arrived was a fraction of the size. They still gave it, because the kids loved it anyway, but they felt tricked.

So we sell one toy and we show it at its real size. The RoarHaul T-Rex Truck is 17.3 inches long and 6.3 inches tall, about the length of a computer keyboard, and every photo we publish shows it at that size next to real children and real hands.

What it does is simple and it is a lot of fun: a T-rex that roars at the push of a button, eight dinosaur cars that pull back and race, and a mouth the cars roll out of. Everything parks back inside when play is over.